Camila Cabello, a great cross-over artist in the making.



When Camila decided to go the solo route I can't say that I was all that surprised. She always had a certain je ne sais quoi that set her apart from the pack, (dating back to her beginning days on The X-factor). Now, don't get me wrong I think the other ladies from Fifth Harmony are talented as well, but Camila seemed to march to her own beat. If leaving the group behind and going solo is what fills her heart, then I support it 100%. After all, life should be about doing what makes you utterly happy and staying true to yourself. I believe in Camila's solo path, not only because she's had a lot of success recently, collaborating with the likes of Shawn Mendes, Machine Gun Kelly and Cashmere Cat, but because she's passionate about her Latin background. What does that tell us? Not only can she make hits in English, but the fact that she's bi-lingual tells us that she can tap into a whole new market, make new fans, sell more albums and become one of the next great cross-over artists. Let's take a quick stroll to the past. Who's been able to slay the American, English market and the Spanish language market simultaneously? Gloria Estefan. She is the most successful cross-over artist to-date with hits like Conga and Bad-Boy. She was definitely a trail-blazer. Think about it? She wouldn't have a Broadway show dedicated to her life story if she didn't deserve it! Then there's my personal favorite, the one and only Selena Quintanilla. Not only did she dominate the Tejano market in the early 90's, (with numerous best-selling Spanish albums), but she also ultimately had a great cross-over album; Dreaming of You.
What she did was game-changing and although her album was released posthumously (RIP), it was an immediate commercial success, one of "the top 10 best selling debut albums of all time". Who else has been able to reach this success? Ricky Martin, Marc Anthony, Enrique Iglesias - yes, definitely. Let's list the women; JLo, Shakira - for sure. How about the younger female generation? Becky G, Leslie Grace, maybe even Selena Gomez and Demi Lovato, but none of these ladies, (some who identify with their Latin roots than others), have been able to reach the height of success as the previously mentioned veterans. That's why I believe Camila is a game changer. She is proud of her Cuban roots, her Latin heritage, her culture. She wants to tap into that market and in a recent interview with Billboard's Chelsea Briggs, shared that she'd like to bare herself to the world; expose who she truly is with her fans. It's because of THIS ladies and gentleman, this very reason that Camila will slay as a cross-over artist. It's her talent and Latina pride that will catapult her into a cross-over success; in English and Spanish. We're only in the second month of the new year and she already has a track, (that has yet to air), with Cuban-American rapper, Mr. 305, Pitbull and Colombian Reggaeton sensation, J. Balvin. I don't know about you world, but my money is on Camila. Están listos?


Camila with Mr. 305, Pitbull and Colombian sensation, J. Balvin




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